Privacy Policy

Last Updated: January 2026

General's Arms ("we," "us," "our," or "Company") operates the generalsarms.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and services.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using generalsarms.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

How We Use Information

We use the information we collect for the following purposes:

Cookie Policy

Our Site uses cookies and similar tracking technologies to enhance your experience. The types of cookies we use include:

You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Site functionality. For more information, visit www.allaboutcookies.org.

Third-Party Links

Our Site contains links to external websites, including partner casinos and affiliated gambling platforms. We are not responsible for the privacy practices, content, or policies of these third-party sites. We strongly encourage you to review the privacy policies of any external websites before providing personal information or engaging in transactions.

Third-party casinos and operators are independent entities and control their own data handling practices. General's Arms does not endorse or guarantee the security or legitimacy of external sites.

Your Rights

Under UK data protection law and the UK General Data Protection Regulation (UK GDPR), you have the following rights:

If you are a US resident, you may have rights under the California Consumer Privacy Act (CCPA) or other state privacy laws. To exercise any of these rights, contact us using the details below.

Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Generally:

You may request deletion of your data at any time by contacting us.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our data practices, please contact us:

Email: [email protected]
Website: generalsarms.co.uk

If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.