Affiliate Disclosure

General's Arms (generalsarms.co.uk) is a casino review and information website. We earn affiliate commissions when you click on casino links and complete sign-ups or deposits through our site. These commissions help us maintain and operate this website.

How Commissions Work

When you click an affiliate link on our site and complete a transaction with an online casino operator, we receive a commission at no additional cost to you. Your deposit and play experience remain exactly the same.

Editorial Independence

Our affiliate relationships do not influence our editorial rankings, reviews, or recommendations. We evaluate casinos based on objective criteria including licensing, security, game selection, customer service, and user experience. Our editorial team operates independently from our commercial partnerships.

Identifying Affiliate Links

Affiliate and sponsored links are clearly marked throughout our site with labels such as "Affiliate Link," "Sponsored," or "Play Now." You can also identify these links by hovering over them to view the destination URL, which may contain tracking parameters.

UK Compliance

This disclosure complies with the Advertising Standards Authority (ASA) Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and the Consumer Protection from Unfair Trading Regulations 2008. All affiliate relationships are clearly disclosed in accordance with UK advertising standards.

Your Responsibility

We encourage you to gamble responsibly. Always verify that any casino holds a valid UK Gambling Commission licence before registering. Review our full terms of service and privacy policy for additional information about our affiliate relationships and data handling practices.

Last updated: 2026